Audible:
Content Marketing | Project Management | Product Launches
Product Marketing Launches
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Featured Content Tile
A new component that was tested to elevate priority content globally with a limit of 5 titles in the carousel. Each title will lead the user to the title page and with an entry point into the Audible Originals page.
This is a highly-visible component to promote priority titles. This was launched across multiple markets (US, CA, French CA, UK, AU) for crucial priority title releases.
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App Hero Pinning and Recommender
Kemani tested the pinning feature for a complete series for the first time in the App Homepage Hero component. After the launch of the pinning feature, I launched the app recommender for global markets, which replaced manual curation with personalized recommendations.
This is a highly-visible component to promote priority titles. This was launched across multiple markets (US, CA, French CA, UK, AU) for crucial priority title releases for Premium Plus and Plus members.
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Discover: Chrissy Teigen Podcast Campaign
Kemani tested the impact of launching a standalone banner for podcast with weekly releases on the Discover page for the first time across US, Canada, and Australia. This launch was in partnership with the Wellness Campaign. I also created the copy for the standalone banner and translated them for multiple markets.
Kid’s Profile Activation
Kid’s Profile and the Disney Partnership
The Crayola Partnership
Kemani partnered with the Content Marketing team and Crayola to create a space for a promotion on getting kids to download coloring worksheets while listening to curated audiobooks for Crayola Creativity Week.
This was launched across US, UK, AU, CA markets for Premium Plus members on Audible Web. This did so well, we decided to have it added on the Kid’s page on web and she programmed this onto the homepage experience as an entry point.
App Experience: Children’s Profile and Audiobook Page
Kemani collaborated with the Editorial team to build the current page for the Children’s Audiobook page. She used JSON/HTML coding skills on an internal CMS to program the content onto the page, using browse nodes, tagging, and public collections with all kid-friendly themes.
On the page, there is also a UX that explains to first-time users how to create a Kid’s Profile in the app.
Kemani partnered with the Content Marketing and Product team to promote Disney and Kids Profile-driven merchandising on app home for 'likely parents' as part of GTM product marketing launch of Kids Profile for US, UK, AU, CA, and French CA.
Through content programming, she was able to build the in-app experience for the Children’s Audiobook page and curate the web experience for the launch of the page and any Audible Original priorities — Frozen: Olaf’s Quest, Cars: Legend of the Crystal Hubcap, Star Wars: Padawan’s Pride — that premiered on Web Homepage.
Project Management: Global Brand Campaigns
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Wellness Campaign
This was an opportunity to highlight Audible as an evergreen source for well-being - a deep resource for inspiration, enlightenment, and empowerment. This launched on App and Web with a curated collection with wellness titles and podcasts. Kemani tracked the deliverable for the campaigns that come from multiple internal teams and curated the banners and priority titles.
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Action & Adventure Campaign
The Action and Adventure campaign was used to elevate themes like sci-fi fantasy, mystery & thriller, romantasy, and more, to showcase the wide library of audio content that taps into fandoms with well-known IP on App and Web. Kemani programmed the experience for App and Web, using banners as entry points to curated collections.
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Romance Campaign
Through data tracking, Romance was notably the most listened to genre for multiple marketplaces. Through this campaign, Audible was able to elevate multiple themes and collections: Romantasy, Meet-cutes, and Historical Romance and to promote the global launch of Pride and Prejudice.
Content Marketing:
Priority Launches
For the 2025 Grammy’s, the audiobook narrated by George Clinton, …And Your Ass Will Follow, was nominated in the Audiobook category and this would be first audiobook from Audible that was nominated for a Grammy.
Kemani used this opportunity to leverage components across App and Web within different components to elevate the title during the week of the Grammy’s.
Grammy Nomination: …And Your Ass Will Follow by George Clinton
Best of the Year 2024
In partnership with the Editorial team, Kemani launched the Best of the Year 2024, a yearly, curated experience that is a round-up of all of the top performers for global markets (US, CA, UK, AU).
She implemented this experience with an entry point onto the Web Homepage, App Home, and the Product Detail Page for the Best of the Year page that contained: the #1 Bestseller at Audible for the year, the Top 20 Editorial Picks, and categories for the bestsellers.
Pride and Prejudice Global Launch
This would be for the global launch of the Pride and Prejudice release, a new edition of the classic novel with a multi-character narration. Kemani was able to leverage serval placements within App and Web Homepage to add the exclusive release for US, UK, AU, CA, and French CA.
Kemani used custom banners with entry point into the Product Detail Page on Web, title pinning functionality in the Hero at first position to allow users to see the title once entered into app, along with Web Takeovers: a pop-up component that is only used for crucial brand initiatives.